Openness creates trust

In the picture, a colourful bikini can be seen lying on a neutral ground with a sign with a QR code. In front of the bikini, a mobile phone is held up in the picture, which shows the same bikini with details.

Our styles have a long journey behind them before they become our customers' outfits: from raw material to fabric to finished product. We want to know this journey inside out. And we want it to continue: with sorting and recyclers.

Transparency

In the picture is a grey box with a bikini and other items for the beach in it. On the bikini is a sign with a QR code.

Our goal: to tell the whole story of our products

Our products are traceable until 2031. Our denim range will make the start until the end of the 2027/28 financial year.

Transparenz

Ecological performance in production

Our most important tool for creating transparency on environmental issues in the upstream chain is the Higg Facility Environmental Module, or Higg FEM for short. The tool includes information and key figures on topics such as environmental management, energy, water and chemicals. For the year 2023, around 500 partners have shared data on their environmental performance with us via the Higg FEM.

Product passport for our customer

In 2024, we launched our first swimwear collection with a Sustainability Passport with the start-up Made2Flow, that is supported by Fashion for Good . This provides detailed information about the entire supply chain, such as the origin of the materials and their environmental impact as well as the ecological performance of selected suppliers. Our customer can access the Sustainability Passport via a QR code. For us, the pilot was an essential step towards the Digital Product Passport of the EU Ecodesign Regulation.

Several cargo containers in different colors are stacked on one loading area.

Our partners

Want to know who makes our products?

Supplier list

Circular Solutions

Five piles of clothes lie neatly side-by-side, sorted by color. The piles get smaller from left to right. The background is neutral and simple.

The path is clear: the fashion industry must become circular

For this to happen, the textile and recycling industries need to move even closer together and shape the fashion of the future with even more innovative strength.

We take back your clothes

We offer our customers take-back programmes with the OTTO initiative ‘Platz schaffen mit Herz’ in Germany and with the external service provider ‘TEXAID’ in Austria. Our customers in both countries can send their used clothing to the organisations as a clothing donation via an online take-back programme. The textiles are then put to good use. In European markets with extended producer responsibility (EPR) regulations, we support the collection, sorting, reuse and recycling of textiles through our statutory contributions.

Trying out new ways together

We are also involved in industry projects such as "Implementing Circularity in the Textile Industry" by the Gesellschaft für Internationale Zusammenarbeit (GIZ) and circular.fashion as well as "Sorting for Circularity" by the Fashion for Good initiative, where we are working with other brands to drive forward circular processes that will close the loop in the future.

Several pieces of clothing are stacked on top of each other on a chair. The clothes come in different colors and patterns and are made of different fabrics, such as knits and jeans. The background is simple and bright.